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Rolex Datejust 278241

Chocolate, diamond markers dial, any year, full setChange

$19,000Blended across years, last 45 days, limited dataEstimate. Not an offer. November 2026.

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Rolex Datejust 278241, Chocolate, diamond markers dial, any year, full set: $19,000. Unaged Luxury estimate, November 2026. unagedluxury.com/value/278241

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Rolex Datejust 278241, $19,000 estimate, November 2026
<a href="https://unagedluxury.com/value/278241"><img src="https://unagedluxury.com/badge/value/278241.svg" width="360" height="72" alt="Rolex Datejust 278241, $19,000 estimate, November 2026"></a>
Refine: dial, year, set
Set

Every dial, full set, today

  1. Purple, diamond VI and IX$14,400
  2. Chocolate, diamond markers$19,000

Dials price apart: the same reference can differ by thousands by dial alone. Retail-equivalent, full set, last 45 days. Estimates. Not offers.

The reference

Maker
Rolex
Collection
Datejust
Case
31 mm, Everose Rolesor - combination of Oystersteel and Everose gold
US retail
$13,550 to $16,750The maker's US list price on rolex.com, October 2026. Retail, not the market.
Market against retail
1.25xThe market pays 25% over the US list price of this dial, full set.
Also written
278241G, 278241VIDealer and catalogue spellings of this reference. Each opens this page.
The maker's dials (22)
  • Whitem278241-0001, US retail $13,550
  • Whitem278241-0002, US retail $14,200
  • Chocolate set with diamondsm278241-0003, US retail $15,200
  • Chocolate set with diamondsm278241-0004, US retail $15,850
  • Rosé-colourm278241-0005, US retail $13,550
  • Rosé-colourm278241-0006, US retail $14,200
  • Rosé-colourm278241-0009, US retail $13,550
  • Rosé-colourm278241-0010, US retail $14,200
  • Silver set with diamondsm278241-0015, US retail $15,650
  • Silver set with diamondsm278241-0016, US retail $16,300
  • Slatem278241-0017, US retail $13,550
  • Slatem278241-0018, US retail $14,200
  • Aubergine set with diamondsm278241-0019, US retail $15,200
  • Aubergine set with diamondsm278241-0020, US retail $15,850
  • Rosé-colour set with diamondsm278241-0023, US retail $15,650
  • Rosé-colour set with diamondsm278241-0024, US retail $16,300
  • White mother-of-pearl set with diamondsm278241-0025, US retail $16,100
  • White mother-of-pearl set with diamondsm278241-0026, US retail $16,750
  • Chocolate set with diamondsm278241-0027, US retail $15,650
  • Chocolate set with diamondsm278241-0028, US retail $16,300
  • Slate set with diamondsm278241-0029, US retail $15,200
  • Slate set with diamondsm278241-0030, US retail $15,850

Most valued this week

Market Pulse
  1. 01Rolex Datejust 126334126334, Green$19,100
  2. 02Rolex Datejust 278273278273, Green, diamond markers$25,000
  3. 03Rolex Datejust 278274278274, Grey, diamond markers$16,900
  4. 04Rolex Datejust 126234126234, Green$15,500
  5. 05Rolex Datejust 126300126300, Green$12,500

Estimates. Not offers. Retail-equivalent, full set.