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Rolex Datejust 278241

Purple, diamond VI and IX dial (most quoted dial), any year, full setChange

$14,400Blended across years, last 45 days, limited dataEstimate. Not an offer. November 2026.

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Rolex Datejust 278241, Purple, diamond VI and IX dial (most quoted dial), any year, full set: $14,400. Unaged Luxury estimate, November 2026. unagedluxury.com/value/278241

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Rolex Datejust 278241, $14,400 estimate, November 2026
<a href="https://unagedluxury.com/value/278241"><img src="https://unagedluxury.com/badge/value/278241.svg" width="360" height="72" alt="Rolex Datejust 278241, $14,400 estimate, November 2026"></a>
Refine: dial, year, set
Set

Every dial, full set, today

  1. Purple, diamond VI and IX$14,400
  2. Chocolate, diamond markers$19,000

Dials price apart: the same reference can differ by thousands by dial alone. Retail-equivalent, full set, last 45 days. Estimates. Not offers.

The reference

Maker
Rolex
Collection
Datejust
Case
31 mm, Everose Rolesor - combination of Oystersteel and Everose gold
US retail
$13,550 to $16,750The maker's US list price on rolex.com, October 2026. Retail, not the market.
Also written
278241G, 278241VIDealer and catalogue spellings of this reference. Each opens this page.
The maker's dials (22)
  • Whitem278241-0001, US retail $13,550
  • Whitem278241-0002, US retail $14,200
  • Chocolate set with diamondsm278241-0003, US retail $15,200
  • Chocolate set with diamondsm278241-0004, US retail $15,850
  • Rosé-colourm278241-0005, US retail $13,550
  • Rosé-colourm278241-0006, US retail $14,200
  • Rosé-colourm278241-0009, US retail $13,550
  • Rosé-colourm278241-0010, US retail $14,200
  • Silver set with diamondsm278241-0015, US retail $15,650
  • Silver set with diamondsm278241-0016, US retail $16,300
  • Slatem278241-0017, US retail $13,550
  • Slatem278241-0018, US retail $14,200
  • Aubergine set with diamondsm278241-0019, US retail $15,200
  • Aubergine set with diamondsm278241-0020, US retail $15,850
  • Rosé-colour set with diamondsm278241-0023, US retail $15,650
  • Rosé-colour set with diamondsm278241-0024, US retail $16,300
  • White mother-of-pearl set with diamondsm278241-0025, US retail $16,100
  • White mother-of-pearl set with diamondsm278241-0026, US retail $16,750
  • Chocolate set with diamondsm278241-0027, US retail $15,650
  • Chocolate set with diamondsm278241-0028, US retail $16,300
  • Slate set with diamondsm278241-0029, US retail $15,200
  • Slate set with diamondsm278241-0030, US retail $15,850

Most valued this week

Market Pulse
  1. 01Rolex Datejust 126334126334, Green$19,100
  2. 02Rolex Datejust 278273278273, Green, diamond markers$25,000
  3. 03Rolex Datejust 278274278274, Grey, diamond markers$16,900
  4. 04Rolex Datejust 126234126234, Green$15,500
  5. 05Rolex Datejust 126300126300, Green$12,500

Estimates. Not offers. Retail-equivalent, full set.