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Rolex Lady-Datejust 279381RBR

Chocolate dial (most quoted dial), any year, full setChange

$25,500Blended across years, last 45 days, limited dataEstimate. Not an offer. November 2026.

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Rolex Lady-Datejust 279381RBR, Chocolate dial (most quoted dial), any year, full set: $25,500. Unaged Luxury estimate, November 2026. unagedluxury.com/value/279381RBR

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Rolex Lady-Datejust 279381RBR, $25,500 estimate, November 2026
<a href="https://unagedluxury.com/value/279381RBR"><img src="https://unagedluxury.com/badge/value/279381RBR.svg" width="360" height="72" alt="Rolex Lady-Datejust 279381RBR, $25,500 estimate, November 2026"></a>
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Set

The reference

Maker
Rolex
Collection
Lady-Datejust
Case
28 mm, Everose Rolesor - combination of Oystersteel and Everose gold
US retail
$20,000 to $23,400The maker's US list price on rolex.com, October 2026. Retail, not the market.
Market against retail
1.28xThe market pays 27% over the US list price of this dial, full set.
The maker's dials (22)
  • Chocolate set with diamondsm279381rbr-0003, US retail $23,400
  • Chocolate set with diamondsm279381rbr-0004, US retail $22,750
  • Olive green set with diamondsm279381rbr-0007, US retail $22,750
  • Olive green set with diamondsm279381rbr-0008, US retail $22,100
  • Chocolatem279381rbr-0009, US retail $20,650
  • Chocolatem279381rbr-0010, US retail $20,000
  • Chocolate set with diamondsm279381rbr-0011, US retail $22,750
  • Chocolate set with diamondsm279381rbr-0012, US retail $22,100
  • White mother-of-pearl set with diamondsm279381rbr-0013, US retail $23,200
  • White mother-of-pearl set with diamondsm279381rbr-0014, US retail $22,550
  • Aubergine set with diamondsm279381rbr-0015, US retail $22,750
  • Aubergine set with diamondsm279381rbr-0016, US retail $22,100
  • Chocolatem279381rbr-0017, US retail $20,650
  • Chocolatem279381rbr-0018, US retail $20,000
  • Whitem279381rbr-0021, US retail $20,650
  • Whitem279381rbr-0022, US retail $20,000
  • Rosé-colourm279381rbr-0023, US retail $20,650
  • Rosé-colourm279381rbr-0024, US retail $20,000
  • Rosé-colourm279381rbr-0025, US retail $20,650
  • Rosé-colourm279381rbr-0026, US retail $20,000
  • Rosé-colour set with diamondsm279381rbr-0027, US retail $23,400
  • Rosé-colour set with diamondsm279381rbr-0028, US retail $22,750

Most valued this week

Market Pulse
  1. 01Rolex Datejust 126334126334, Green$19,100
  2. 02Rolex Datejust 278273278273, Green, diamond markers$25,000
  3. 03Rolex Datejust 278274278274, Grey, diamond markers$16,900
  4. 04Rolex Datejust 126234126234, Green$15,500
  5. 05Rolex Datejust 126300126300, Green$12,500

Estimates. Not offers. Retail-equivalent, full set.