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Rolex Datejust 278343RBR

any year, full setChange

$20,000Blended across years, last 45 days, limited dataEstimate. Not an offer. November 2026.

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Rolex Datejust 278343RBR, any year, full set: $20,000. Unaged Luxury estimate, November 2026. unagedluxury.com/value/278343RBR

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Rolex Datejust 278343RBR, $20,000 estimate, November 2026
<a href="https://unagedluxury.com/value/278343RBR"><img src="https://unagedluxury.com/badge/value/278343RBR.svg" width="360" height="72" alt="Rolex Datejust 278343RBR, $20,000 estimate, November 2026"></a>
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Set

The reference

Maker
Rolex
Collection
Datejust
Case
31 mm, Yellow Rolesor - combination of Oystersteel and yellow gold
US retail
$17,050 to $20,300The maker's US list price on rolex.com, October 2026. Retail, not the market.
The maker's dials (22)
  • Whitem278343rbr-0001, US retail $17,050
  • Whitem278343rbr-0002, US retail $17,750
  • Silver set with diamondsm278343rbr-0003, US retail $18,700
  • Silver set with diamondsm278343rbr-0004, US retail $19,400
  • Champagne-colourm278343rbr-0013, US retail $17,050
  • Champagne-colourm278343rbr-0014, US retail $17,750
  • Olive green set with diamondsm278343rbr-0015, US retail $18,700
  • Olive green set with diamondsm278343rbr-0016, US retail $19,400
  • Dark grey set with diamondsm278343rbr-0017, US retail $18,700
  • Dark grey set with diamondsm278343rbr-0018, US retail $19,400
  • Silver set with diamondsm278343rbr-0019, US retail $19,150
  • Silver set with diamondsm278343rbr-0020, US retail $19,850
  • Dark grey set with diamondsm278343rbr-0021, US retail $19,150
  • Dark grey set with diamondsm278343rbr-0022, US retail $19,850
  • Black mother-of-pearl set with diamondsm278343rbr-0023, US retail $19,600
  • Black mother-of-pearl set with diamondsm278343rbr-0024, US retail $20,300
  • Champagne-colour set with diamondsm278343rbr-0025, US retail $19,150
  • Champagne-colour set with diamondsm278343rbr-0026, US retail $19,850
  • White mother-of-pearl set with diamondsm278343rbr-0027, US retail $19,600
  • White mother-of-pearl set with diamondsm278343rbr-0028, US retail $20,300
  • Olive green set with diamondsm278343rbr-0029, US retail $19,150
  • Olive green set with diamondsm278343rbr-0030, US retail $19,850

Most valued this week

Market Pulse
  1. 01Rolex Datejust 126334126334, Green$19,100
  2. 02Rolex Datejust 278273278273, Green, diamond markers$25,000
  3. 03Rolex Datejust 278274278274, Grey, diamond markers$16,900
  4. 04Rolex Datejust 126234126234, Green$15,500
  5. 05Rolex Datejust 126300126300, Green$12,500

Estimates. Not offers. Retail-equivalent, full set.