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Rolex Datejust 278341RBR

Chocolate dial (most quoted dial), any year, full setChange

$24,500Blended across years, last 45 days, limited dataEstimate. Not an offer. November 2026.

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Rolex Datejust 278341RBR, Chocolate dial (most quoted dial), any year, full set: $24,500. Unaged Luxury estimate, November 2026. unagedluxury.com/value/278341RBR

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Rolex Datejust 278341RBR, $24,500 estimate, November 2026
<a href="https://unagedluxury.com/value/278341RBR"><img src="https://unagedluxury.com/badge/value/278341RBR.svg" width="360" height="72" alt="Rolex Datejust 278341RBR, $24,500 estimate, November 2026"></a>
Refine: dial, year, set
Set

Every dial, full set, today

  1. Chocolate$24,500
  2. Purple$21,000

Dials price apart: the same reference can differ by thousands by dial alone. Retail-equivalent, full set, last 45 days. Estimates. Not offers.

The reference

Maker
Rolex
Collection
Datejust
Case
31 mm, Everose Rolesor - combination of Oystersteel and Everose gold
US retail
$17,400 to $20,600The maker's US list price on rolex.com, October 2026. Retail, not the market.
The maker's dials (22)
  • Whitem278341rbr-0001, US retail $17,400
  • Whitem278341rbr-0002, US retail $18,050
  • Chocolate set with diamondsm278341rbr-0003, US retail $19,050
  • Chocolate set with diamondsm278341rbr-0004, US retail $19,700
  • Rosé-colourm278341rbr-0005, US retail $17,400
  • Rosé-colourm278341rbr-0006, US retail $18,050
  • Rosé-colourm278341rbr-0009, US retail $17,400
  • Rosé-colourm278341rbr-0010, US retail $18,050
  • Silver set with diamondsm278341rbr-0015, US retail $19,500
  • Silver set with diamondsm278341rbr-0016, US retail $20,150
  • Slatem278341rbr-0017, US retail $17,400
  • Slatem278341rbr-0018, US retail $18,050
  • Aubergine set with diamondsm278341rbr-0019, US retail $19,050
  • Aubergine set with diamondsm278341rbr-0020, US retail $19,700
  • Rosé-colour set with diamondsm278341rbr-0023, US retail $19,500
  • Rosé-colour set with diamondsm278341rbr-0024, US retail $20,150
  • White mother-of-pearl set with diamondsm278341rbr-0025, US retail $19,950
  • White mother-of-pearl set with diamondsm278341rbr-0026, US retail $20,600
  • Chocolate set with diamondsm278341rbr-0027, US retail $19,500
  • Chocolate set with diamondsm278341rbr-0028, US retail $20,150
  • Slate set with diamondsm278341rbr-0029, US retail $19,050
  • Slate set with diamondsm278341rbr-0030, US retail $19,700

Most valued this week

Market Pulse
  1. 01Rolex Datejust 126334126334, Green$19,100
  2. 02Rolex Datejust 278273278273, Green, diamond markers$25,000
  3. 03Rolex Datejust 278274278274, Grey, diamond markers$16,900
  4. 04Rolex Datejust 126234126234, Green$15,500
  5. 05Rolex Datejust 126300126300, Green$12,500

Estimates. Not offers. Retail-equivalent, full set.