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Rolex Datejust 278289RBR

Red dial (most quoted dial), any year, full setChange

$62,000Blended across years, last 45 days, limited dataEstimate. Not an offer. November 2026.

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Rolex Datejust 278289RBR, Red dial (most quoted dial), any year, full set: $62,000. Unaged Luxury estimate, November 2026. unagedluxury.com/value/278289RBR

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Rolex Datejust 278289RBR, $62,000 estimate, November 2026
<a href="https://unagedluxury.com/value/278289RBR"><img src="https://unagedluxury.com/badge/value/278289RBR.svg" width="360" height="72" alt="Rolex Datejust 278289RBR, $62,000 estimate, November 2026"></a>
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Set

The reference

Maker
Rolex
Collection
Datejust
Case
31 mm, 18 kt white gold
US retail
$58,000 to $60,550The maker's US list price on rolex.com, October 2026. Retail, not the market.
The maker's dials (17)
  • White mother-of-pearl set with diamondsm278289rbr-0005, US retail $60,550
  • Dark grey set with diamondsm278289rbr-0006, US retail $60,100
  • Whitem278289rbr-0007, US retail $58,000
  • Bright blackm278289rbr-0011, US retail $58,000
  • Silverm278289rbr-0012, US retail $58,000
  • Pinkm278289rbr-0013, US retail $58,000
  • Dark greym278289rbr-0014, US retail $58,000
  • Mint greenm278289rbr-0015, US retail $58,000
  • Pinkm278289rbr-0016, US retail $58,000
  • Dark greym278289rbr-0017, US retail $58,000
  • Pink set with diamondsm278289rbr-0018, US retail $59,650
  • Aubergine set with diamondsm278289rbr-0019, US retail $59,650
  • Dark grey set with diamondsm278289rbr-0020, US retail $59,650
  • Silver set with diamondsm278289rbr-0021, US retail $60,100
  • Pink set with diamondsm278289rbr-0022, US retail $60,100
  • Bright bluem278289rbr-0023, US retail $58,000
  • Red ombré set with diamondsm278289rbr-0028, US retail $60,100

Most valued this week

Market Pulse
  1. 01Rolex Datejust 126334126334, Green$19,100
  2. 02Rolex Datejust 278273278273, Green, diamond markers$25,000
  3. 03Rolex Datejust 278274278274, Grey, diamond markers$16,900
  4. 04Rolex Datejust 126234126234, Green$15,500
  5. 05Rolex Datejust 126300126300, Green$12,500

Estimates. Not offers. Retail-equivalent, full set.