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Rolex Datejust 278288RBR

Red dial (most quoted dial), any year, full setChange

$62,500Blended across years, last 45 daysEstimate. Not an offer. November 2026.

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Rolex Datejust 278288RBR, Red dial (most quoted dial), any year, full set: $62,500. Unaged Luxury estimate, November 2026. unagedluxury.com/value/278288RBR

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Rolex Datejust 278288RBR, $62,500 estimate, November 2026
<a href="https://unagedluxury.com/value/278288RBR"><img src="https://unagedluxury.com/badge/value/278288RBR.svg" width="360" height="72" alt="Rolex Datejust 278288RBR, $62,500 estimate, November 2026"></a>
Refine: dial, year, set
Set

Every dial, full set, today

  1. Red$62,500
  2. Green$67,500
  3. Green, diamond markers$55,000

Dials price apart: the same reference can differ by thousands by dial alone. Retail-equivalent, full set, last 45 days. Estimates. Not offers.

The reference

Maker
Rolex
Collection
Datejust
Case
31 mm, 18 kt yellow gold
US retail
$54,500 to $57,050The maker's US list price on rolex.com, October 2026. Retail, not the market.
Also written
M278288RBR-0024Dealer and catalogue spellings of this reference. Each opens this page.
The maker's dials (12)
  • Champagne-colour set with diamondsm278288rbr-0005, US retail $56,600
  • White mother-of-pearl set with diamondsm278288rbr-0006, US retail $57,050
  • Olive green set with diamondsm278288rbr-0007, US retail $56,600
  • Whitem278288rbr-0009, US retail $54,500
  • Silver set with diamondsm278288rbr-0020, US retail $56,150
  • Champagne-colourm278288rbr-0022, US retail $54,500
  • Olive green set with diamondsm278288rbr-0024, US retail $56,150
  • Dark grey set with diamondsm278288rbr-0026, US retail $56,150
  • Silver set with diamondsm278288rbr-0028, US retail $56,600
  • Dark grey set with diamondsm278288rbr-0030, US retail $56,600
  • Black mother-of-pearl set with diamondsm278288rbr-0032, US retail $57,050
  • Red ombré set with diamondsm278288rbr-0041, US retail $56,600

Most valued this week

Market Pulse
  1. 01Rolex Datejust 126334126334, Green$19,100
  2. 02Rolex Datejust 278273278273, Green, diamond markers$25,000
  3. 03Rolex Datejust 278274278274, Grey, diamond markers$16,900
  4. 04Rolex Datejust 126234126234, Green$15,500
  5. 05Rolex Datejust 126300126300, Green$12,500

Estimates. Not offers. Retail-equivalent, full set.