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Rolex Datejust 278278

Red dial, any year, full setChange

$50,500Blended across years, last 45 days, limited dataEstimate. Not an offer. November 2026.

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Rolex Datejust 278278, Red dial, any year, full set: $50,500. Unaged Luxury estimate, November 2026. unagedluxury.com/value/278278

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Rolex Datejust 278278, $50,500 estimate, November 2026
<a href="https://unagedluxury.com/value/278278"><img src="https://unagedluxury.com/badge/value/278278.svg" width="360" height="72" alt="Rolex Datejust 278278, $50,500 estimate, November 2026"></a>
Refine: dial, year, set
Set

Every dial, full set, today

  1. Red, diamond markers$49,500
  2. Green, diamond markers$50,000
  3. Mother of pearl, diamond markers$48,500
  4. Champagne, diamond markers$49,000
  5. Grey, diamond markers$49,000
  6. Red$50,500

Dials price apart: the same reference can differ by thousands by dial alone. Retail-equivalent, full set, last 45 days. Estimates. Not offers.

The reference

Maker
Rolex
Collection
Datejust
Case
31 mm, 18 kt yellow gold
US retail
$39,400 to $41,950The maker's US list price on rolex.com, October 2026. Retail, not the market.
Also written
278278G, 278278NGDealer and catalogue spellings of this reference. Each opens this page.
The maker's dials (12)
  • Champagne-colour set with diamondsm278278-0009, US retail $41,500
  • White mother-of-pearl set with diamondsm278278-0010, US retail $41,950
  • Olive green set with diamondsm278278-0011, US retail $41,500
  • Whitem278278-0020, US retail $39,400
  • Silver set with diamondsm278278-0028, US retail $41,050
  • Olive green set with diamondsm278278-0030, US retail $41,050
  • Dark grey set with diamondsm278278-0032, US retail $41,050
  • Silver set with diamondsm278278-0034, US retail $41,500
  • Dark grey set with diamondsm278278-0036, US retail $41,500
  • Black mother-of-pearl set with diamondsm278278-0038, US retail $41,950
  • Champagne-colourm278278-0040, US retail $39,400
  • Red ombré set with diamondsm278278-0049, US retail $41,500

Most valued this week

Market Pulse
  1. 01Rolex Datejust 126334126334, Green$19,100
  2. 02Rolex Datejust 278273278273, Green, diamond markers$25,000
  3. 03Rolex Datejust 278274278274, Grey, diamond markers$16,900
  4. 04Rolex Datejust 126234126234, Green$15,500
  5. 05Rolex Datejust 126300126300, Green$12,500

Estimates. Not offers. Retail-equivalent, full set.