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Rolex Datejust 278240

Black dial, any year, full setChange

$9,500Blended across years, last 45 days, limited dataEstimate. Not an offer. November 2026.

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Rolex Datejust 278240, Black dial, any year, full set: $9,500. Unaged Luxury estimate, November 2026. unagedluxury.com/value/278240

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Rolex Datejust 278240, $9,500 estimate, November 2026
<a href="https://unagedluxury.com/value/278240"><img src="https://unagedluxury.com/badge/value/278240.svg" width="360" height="72" alt="Rolex Datejust 278240, $9,500 estimate, November 2026"></a>
Refine: dial, year, set
Set

Every dial, full set, today

  1. Green$10,400
  2. Black$9,500
  3. Grey$9,100

Dials price apart: the same reference can differ by thousands by dial alone. Retail-equivalent, full set, last 45 days. Estimates. Not offers.

The reference

Maker
Rolex
Collection
Datejust
Case
31 mm, Oystersteel
US retail
$7,700 to $7,900The maker's US list price on rolex.com, October 2026. Retail, not the market.
Market against retail
1.23xThe market pays 23% over the US list price of this dial, full set.
The maker's dials (18)
  • Bright blackm278240-0001, US retail $7,700
  • Bright blackm278240-0002, US retail $7,900
  • Whitem278240-0003, US retail $7,700
  • Whitem278240-0004, US retail $7,900
  • Silverm278240-0005, US retail $7,700
  • Silverm278240-0006, US retail $7,900
  • Pinkm278240-0007, US retail $7,700
  • Pinkm278240-0008, US retail $7,900
  • Dark greym278240-0009, US retail $7,700
  • Dark greym278240-0010, US retail $7,900
  • Mint greenm278240-0011, US retail $7,700
  • Mint greenm278240-0012, US retail $7,900
  • Pinkm278240-0013, US retail $7,700
  • Pinkm278240-0014, US retail $7,900
  • Dark greym278240-0015, US retail $7,700
  • Dark greym278240-0016, US retail $7,900
  • Bright bluem278240-0017, US retail $7,700
  • Bright bluem278240-0018, US retail $7,900

Most valued this week

Market Pulse
  1. 01Rolex Datejust 126334126334, Green$19,100
  2. 02Rolex Datejust 278273278273, Green, diamond markers$25,000
  3. 03Rolex Datejust 278274278274, Grey, diamond markers$16,900
  4. 04Rolex Datejust 126234126234, Green$15,500
  5. 05Rolex Datejust 126300126300, Green$12,500

Estimates. Not offers. Retail-equivalent, full set.