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Rolex Day-Date 228396TBR

Diamond dial, any year, full setChange

$160,000Blended across years, last 45 days, limited dataEstimate. Not an offer. November 2026.

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Rolex Day-Date 228396TBR, Diamond dial, any year, full set: $160,000. Unaged Luxury estimate, November 2026. unagedluxury.com/value/228396TBR

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Rolex Day-Date 228396TBR, $160,000 estimate, November 2026
<a href="https://unagedluxury.com/value/228396TBR"><img src="https://unagedluxury.com/badge/value/228396TBR.svg" width="360" height="72" alt="Rolex Day-Date 228396TBR, $160,000 estimate, November 2026"></a>
Refine: dial, year, set
Set

Every dial, full set, today

  1. Ice blue$123,000
  2. Diamond$160,000

Dials price apart: the same reference can differ by thousands by dial alone. Retail-equivalent, full set, last 45 days. Estimates. Not offers.

The reference

Maker
Rolex
Collection
Day-Date
Case
40 mm, Platinum
US retail
$121,700 to $145,900The maker's US list price on rolex.com, October 2026. Retail, not the market.
Market against retail
1.10xThe market pays 10% over the US list price of this dial, full set.
The maker's dials (14)
  • Ice blue set with diamondsm228396tbr-0002, US retail $126,450
  • Silver set with diamondsm228396tbr-0011, US retail $126,450
  • Bright black set with diamondsm228396tbr-0012, US retail $126,450
  • Whitem228396tbr-0018, US retail $121,700
  • Olive greenm228396tbr-0020, US retail $121,700
  • Paved with diamonds and sapphiresm228396tbr-0021, US retail $145,900
  • Bright blackm228396tbr-0024, US retail $121,700
  • Bright bluem228396tbr-0026, US retail $121,700
  • Meteorite set with diamondsm228396tbr-0027, US retail $131,400
  • Ice bluem228396tbr-0030, US retail $121,700
  • Slatem228396tbr-0031, US retail $121,700
  • Ice bluem228396tbr-0039, US retail $121,700
  • Blue ombrém228396tbr-0042, US retail $121,700
  • White mother-of-pearl set with diamondsm228396tbr-0043, US retail $127,550

Most valued this week

Market Pulse
  1. 01Rolex Datejust 126334126334, Green$19,100
  2. 02Rolex Datejust 278273278273, Green, diamond markers$25,000
  3. 03Rolex Datejust 278274278274, Grey, diamond markers$16,900
  4. 04Rolex Datejust 126234126234, Green$15,500
  5. 05Rolex Datejust 126300126300, Green$12,500

Estimates. Not offers. Retail-equivalent, full set.