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Rolex Day-Date 128396TBR

Ice blue dial (most quoted dial), any year, full setChange

$93,000Blended across years, last 45 days, limited dataEstimate. Not an offer. November 2026.

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Rolex Day-Date 128396TBR, Ice blue dial (most quoted dial), any year, full set: $93,000. Unaged Luxury estimate, November 2026. unagedluxury.com/value/128396TBR

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Rolex Day-Date 128396TBR, $93,000 estimate, November 2026
<a href="https://unagedluxury.com/value/128396TBR"><img src="https://unagedluxury.com/badge/value/128396TBR.svg" width="360" height="72" alt="Rolex Day-Date 128396TBR, $93,000 estimate, November 2026"></a>
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Set

The reference

Maker
Rolex
Collection
Day-Date
Case
36 mm, Platinum
US retail
$98,000 to $130,400The maker's US list price on rolex.com, October 2026. Retail, not the market.
Market against retail
0.95xThe market sits 5% under the US list price of this dial, full set.
The maker's dials (12)
  • Ice blue set with diamondsm128396tbr-0003, US retail $102,750
  • Silverm128396tbr-0004, US retail $98,000
  • White mother-of-pearl set with diamondsm128396tbr-0005, US retail $101,950
  • Diamond-pavedm128396tbr-0006, US retail $130,400
  • Blue ombré set with diamondsm128396tbr-0008, US retail $101,200
  • Pink opal set with diamondsm128396tbr-0009, US retail $107,350
  • Whitem128396tbr-0018, US retail $98,000
  • Ice bluem128396tbr-0019, US retail $98,000
  • Blue ombrém128396tbr-0021, US retail $98,000
  • White mother-of-pearl set with diamondsm128396tbr-0022, US retail $103,850
  • Bright blue set with diamondsm128396tbr-0024, US retail $102,750
  • Pink set with diamondsm128396tbr-0025, US retail $102,750

Most valued this week

Market Pulse
  1. 01Rolex Datejust 126334126334, Green$19,100
  2. 02Rolex Datejust 278273278273, Green, diamond markers$25,000
  3. 03Rolex Datejust 278274278274, Grey, diamond markers$16,900
  4. 04Rolex Datejust 126234126234, Green$15,500
  5. 05Rolex Datejust 126300126300, Green$12,500

Estimates. Not offers. Retail-equivalent, full set.