Unaged Luxury
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The Unaged Luxury sign: UNAGED over LUXURY in raised white letters on a black board-formed concrete wall, under one lamp

Building relationships, one watch at a time.

The collection

All 257 pieces
  1. Patek Philippe Aquanaut 5168G, sunburst blue dial

    Patek Philippe

    Aquanaut 5168G

    Sunburst blue dial, 42.2 mm

    $126,000

  2. Rolex Day-Date 228238, green dial

    Rolex

    Day-Date 228238

    Green dial, 40 mm

    $72,500

  3. Rolex Cosmograph Daytona 126500LN, white dial

    Rolex

    Cosmograph Daytona 126500LN

    White dial, 40 mm

    $41,000

  4. Audemars Piguet Royal Oak 26240ST, khaki green dial

    Audemars Piguet

    Royal Oak 26240ST

    Khaki green dial, 41 mm

    $70,000

  5. Audemars Piguet Royal Oak 15202ST, blue dial

    Audemars Piguet

    Royal Oak 15202ST

    Blue dial, 39 mm

    $80,000

  6. Patek Philippe Nautilus 5811/1G, sunburst blue dial

    Patek Philippe

    Nautilus 5811/1G

    Sunburst blue dial, 41 mm

    $214,000

Sizing a bracelet

Independent. Honest. Experienced.

169 E Flagler St, Suite 1023, Miami, FL 33131. Monday to Saturday by appointment.

Every piece is verified before it is listed: serial numbers, movement, case, dial and documentation.

Consignment at a flat 7%. Sourcing across Rolex, Audemars Piguet, Patek Philippe and Richard Mille.

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The Unaged Luxury Watch Index

2020 = 100

118.5November 2026+6.5 on 2025 (+5.8%)Annual series, 2026 year to date; monthly readings since 2026-10
100.0142.4118.52020202120222023202420252026

Repeat-sales index: each reference is compared only with itself from year to year, so a change in which watches trade cannot move the index. Built from 112 references with reliable prices in at least two years (2020: 26, 2021: 69, 2022: 68, 2023: 32, 2024: 32, 2025: 70, 2026: 52). 2020 = 100. The latest year is year to date. Source: Unaged Luxury market records.

Cite this

The Unaged Luxury Watch Index stands at 118.5 for November 2026, +5.8% on 2025. unagedluxury.com/index

Value any watch

Enter a reference. We return its retail-equivalent estimate, the price history since 2020, and a line you can cite. Free, for every collector.

The Journal

All 35 posts
  1. Market data, October 24, 2026

    The Watch Market in October 2026: Where Prices Stand

    The Unaged Luxury Watch Index stands at 118.5, up 5.8% on 2025 and 16.8% below the 2022 top. Green dials own the most-quoted list. Here is what moved, and what we would buy.

  2. Market data, October 24, 2026

    Rolex GMT-Master II 126710: Batman, Pepsi or Bruce Wayne?

    One reference number, three bezels, three different prices. The Pepsi is worth $28,000, the Bruce Wayne $23,000 and the Batman $19,900. Here is why, and which one we would buy.

  3. Market data, October 24, 2026

    Rolex Datejust 41 (126334): Every Dial, Priced

    The most-quoted watch on the market, dial by dial: from $21,000 for the green ombré to $15,900 for silver. The full ladder of named dials, and what the codes mean.